How to sell Buffalo to NFL luminaries

So how did Buffalo land star linebacker Mario Williams?

First of all, Buffalo realizes they have to overpay for this caliber of player. Certainly, when you’re a team that hasn’t won or been to the playoffs over an extended period of time, you realize you’re behind the eight ball, so money has to talk, not necessarily promises of the playoffs — or even winning.

The Bills had tons of cap room, they were aggressive, and this team knew they needed to add a piece to stop Tom Brady in the AFC East. They need to be able to put some pressure on.

Defensive coordinator Dave Wannstedt has been a great recruiter going back to his days at USC, so I think money and recruiting had to help. The Bills had to come hard with the checkbook and sell the promise of the future.

We know Tennessee wanted to talk to Williams, but they’re with Peyton Manning. How this affects the Manning situation? That’s soon to be determined.

– Michael Lombardi

Follow Michael Lombardi on Twitter @michaelombardi.

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