INDIANAPOLIS — As I’m walking down West Street on my way to Lucas Oil Stadium, a man approaches me and offers $20 for my gameday press pass.
He’s joking, of course, but he’s serious about finding his way into the stadium. His name is Don Fix, and for the past 18 years, he and friend Brian Kreuger — both 51 — have made the trip from Iowa and Wisconsin to attend the big game. Don’s 19-year-old son, Dakota, has joined them the past five years.
“For Brian and I, it’s all about the party,” said the elder Fix, who was decked out in Packers green and gold. “It’s all about the hype, the electricity in the air.”
Fix and Kreuger have the routine down. They book their flights and hotel months in advance to avoid the inevitable price gouging. If they can drive — as they did this year — they do that. They never show up with tickets, but they always end up paying face value or very close to it outside the stadium.
At 3:30 p.m. Sunday, they already had two of the three tickets, paying face value to a man whose friends had to cancel at the last minute.
“You really have to have your smarts about what’s a real ticket and what’s not,” said Fix, who showed me several tests he performs on any potential ticket purchase. “Every year, we run into 10 to 15 tickets we could have bought that are fake.”
Kreuger said the enhanced security protocol post-9/11 made the logistics of Sunday more difficult, but it didn’t come close to stopping their tradition. The trio has a big-picture goal.
“Now we got the three old men to beat from the Visa commercials.”
– Dan Hanzus