Now that Aaron Rodgers is the Super Bowl MVP, he’s also set to become this year’s “MMP” as the league’s most marketable player.
He’s already sealed the deal on the usuals, like heading to Disney World in the campaign that dates back to 1987, and posing for the iconic “Milk Mustache” ad (right), which has been rolled out post-Super Bowl for the 14th consecutive year.
According to Bob Dorfman, who rates the endorsement potential of athletes for Baker Street Advertising, Rodgers is destined to be the next big shiller.
“With Tom Brady and Peyton Manning on the downside of their careers, and Ben Roethlisberger a marketing pariah, advertisers looking for the next big product-pitching QB could score with Mr. Rodgers,” wrote Dorfman in his annual Super Bowl marketing preview released last week. “He’s got Jake Gyllenhal looks, speaks well, is scandal free, [and is] an eligible bachelor.”
Which amounts to what should be a beautiful day in the neighborhood for Rodgers’ bank account this year.
At least the QB commercials have come a long way since Beauty Mist.