While pounding out the first few sentences on some thoughts about how the Denver Broncos have suddenly become the most all-access of NFL teams, I was fittingly interrupted by some breaking news from John Elway’s Twitter account.
“I am excited to announce that John Fox has agreed to terms to become the 14th head coach in Denver Broncos history,” it read.
Go figure (And, yes, another sign Twitter will eventually rule the world).
While Elway has unofficially taken over the NFL executive Twitter crown from Colts owner Jim Irsay, the Broncos have made it no secret they’re diving head-first into the world of social media to engage fans and draw them closer to the team. When Elway said during his introductory news conference as the team’s VP of football operations that the organization would be transparent with fans, he really wasn’t kidding.
The Broncos made nearly every step of their coaching search available, even devoting an entire page of their official site to the endeavor. The team posted video of Fox and the other candidates — Dirk Koetter, Rick Dennison, Perry Fewell and Eric Studesville — explaining why they were viable candidates on their way to the actual interviews, plus photos once inside.
This is unprecedented territory. For most teams, all of this goes into a folder red-stamped “classified.” For the new Broncos’ regime, it was all there, open to public viewing. Fox seems pretty comfortable in front of the camera in this video, and I’m guessing we’re all going to get to see a new side of him. He better be ready to tell all with fans and the media.
One has to wonder if we’re seeing what will become the new norm for NFL teams. Broncos fans, do you like the inside access to your team?