Since retiring from the Cowboys in 1979, Roger “the Dodger” Staubach has lived up to his nickname off the field by artfully avoiding the grand requests of his colleagues, such as running for mayor of Dallas, the U.S. Senate or even governor of Texas (much to the relief of Dubya at the time).

But when Jerry Jones said he needed his help bringing a Super Bowl to Arlington, Staubach stopped dodging and agreed to become “the face” of the bid, as chronicled in The Dallas Morning News along with a retrospective of Staubach’s last 50 years.

Of course, Staubach knows a few things about Super Bowls, having been to five with the Cowboys in the ’70s and winning two. He admitted having separation anxiety from the team after he called it quits, and briefly considered buying the ‘Boys at the urging of Hall of Fame GM Tex Schramm in 1989, before getting cold feet and throwing his support to Jones instead.

And when Jones needed his support once again, Staubach called it a “no-brainer.”

“I thought a Super Bowl would mean the world to this area, and this area has meant the world to me and my family,” Staubach said in the article.

Since persuading the selectors with a speech in 2007, the official role of “the face” has been to chair the Super Bowl XLV Host Committee, while also still serving as chairman of the real estate company he sold two years ago for a cool $613 million.

“But don’t make it sound like I’m retiring after the Super Bowl,” said Staubach, who turns 69 the day before the game on Feb. 5. “I’m not going anywhere.”

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