Most NFL fans might consider going to the Super Bowl a once-in-a-lifetime opportunity. For the lucky winner of a new contest being run by Visa, going to the big game will become not only a once-a-year opportunity, but a reality.
Which begs the question: If you had a pair of tickets to Super Bowl XLV, which less than four months away, who would you take?
A spouse? Other family member? Best friend? Larry Jacobsen, a dyed-in-the-wool Niners fan from San Francisco, once tried to impress a date by taking her to the Super Bowl. The date ended up not enjoying football, so he stopped seeing her. He did however continue his long-term relationship with the Super Bowl: As a member of the Never Miss a Super Bowl Club, he has – you guessed it – never missed a Super Bowl.
Jacobsen and three other men who comprise the Never Miss a Super Bowl Club are featured in Visa’s new TV campaign promoting the contest. In addition to the commercials, Visa commissioned a survey about the quintessential sporting experience for football fans. What they found is that the Super Bowl is the most coveted of the major sporting events (but you already knew that, didn’t you?). Given the choice of which major event to attend, 28 percent of respondents opted for the Super Bowl, while 16 percent said the World Series and the 14 percent chose the NBA Finals.
Visa discovered that people were willing to make extraordinary concessions to attend the Super Bowl – 54 percent of those surveyed said they would be willing to miss or postpone events in their lives to attend the Super Bowl. Three-fourths of these people said they would miss work or class. And an amazing one in seven said they would postpone their wedding. Only a few – 9 percent — would miss the birth of their child. I would assume that none of those respondents were women.
Back to the question: Who would you bring if you had an extra Super Bowl ticket?
The survey found that the ideal person fans would want to bring to the Super Bowl would be President Barack Obama (22 percent), who edged out Sandra Bullock (21 percent). George Clooney (15 percent) finished a not-too-distant third.
For more details on how you can be eligible to win Super Bowl tickets for life, check out Visa’s Facebook page.
And let us know here who you’d bring to the Super Bowl.
— Tiffany Shine