As part of the Buffalo Bills’ efforts to support Breast Cancer Awareness month and the NFL’s Crucial Catch campaign, the Niagara Falls have gone pink. Of course, players throughout the league have also gone pink, wearing pink cleats and gloves and other gear during NFL games this month.
No doubt, you’ve noticed the pink atop NFL.com’s home page. You can be part of the mission as well by purchasing Breast Cancer Awareness merchandise at NFLShop.com, and by bidding for some of the pink gear worn by the players at NFL Auctions. All proceeds go to cancer research.