What happens when Febreze Freshness takes on Old Spice? Smells like an unusual fantasy football matchup, but it’s actually a battle for first place this week in the BFL – the Bloggers Fantasy League.

NFL sponsor Procter & Gamble brought together a group of sports bloggers before the season to play in a fantasy league, with each blogger attached to one of P&G’s products. After three weeks, veteran blogger Dan Shanoff’s squad, representing Old Spice, is 2-1 and has the most points scored in the league. In addition to top overall draft pick Chris Johnson, Shanoff has been bolstered by Tom Brady, Antonio Gates and Miles Austin, among others. His Week 4 foe, Kyle Bunch, representing Febreze, has been riding QB Matt Schaub, and made a nice pickup last week with RB Peyton Hillis.

While you can follow the BFL here, you can also learn more about the bloggers themselves and learn about P&G’s “Take It to the House” promotion, in which you can win a trip to the Pro Bowl in Hawaii, by sending in photos that show how your family celebrates gameday at your house. Check out the details on the Take It to the House Facebook page.

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