No biz like Snow biz with Super Bowl Idol

Colts OT Michael Toudouze performs during Super Bowl Idol. (Ben Liebenberg / NFL.com)

SUN LIFE STADIUM, Fla. – Ding, ding, ding! We have a winner! Step forward, Entertainment Tonight and the highly original Super Bowl Idol.

Yes, from the folks who gave us Dancing with the Super Bowl Stars in Tampa last year, we have a whole (side)show dedicated to a real talent-fest among this year’s players.

And, while most writers are more concerned with what the Colts might have to say, I am more interested in what kind of singing voices they have.

Well, actually not me, but ET host Kevin Frazier and American Idol (Season 2) contestant Kim Caldwell, the “comperes” of this year’s most eye-catching diversion at the official Media Day scrimmage.

With their own production crew, cameras and makeup, Kevin and Kim put a series of Indy’s lesser lights in the spotlight in various impromptu song-and-dance sketches.

Hard to say who the actual “winner” was, but Colts long snapper Justin Snow certainly gave it his all and the complete lack of surprise or self-consciousness among the players roped in for this good-natured sideshow proves once and for all there is no business like Snow business (groan!).

Simon Veness

(U.S.-based British writer Simon Veness has infiltrated the ranks of NFL.com for Super Bowl week with his transatlantic take on events.)

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