At the car wash

FORT LAUDERDALE, Fla. — One of the aspects that makes the Super Bowl unique to any other major event is radio row. As the nerve center for everything that’s being talked and written about regarding the NFL over the next week, it’s a sight to see. And hear.

What you have is the NFL Network set in the middle of a large conference room, with maybe 50 radio stations broadcasting live –- simultaneously. And then you get current and former players, celebrities and personalities being escorted by their handlers from interview to interview. In the business, they call this concept the “Car Wash.”

Checking out the Car Wash list for Wednesday, here’s an idea of who we’ll be hearing from on the NFL Network set: Kurt Warner, Mark Sanchez, DeMarcus Ware, Tim Brown, Jerome Bettis, Ray Lewis and Emmitt Smith.

– Frank Tadych

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