Published: October 8th, 2009 | Tags: Hometown Huddle, John Mara, New York Giants, NFL PLAY 60, Roger Goodell
NFL commissioner Roger Goodell and Giants president/CEO John Mara at Giants' Hometown Huddle event on Tuesday. (courtesy: New York Giants)
NFL commissioner Roger Goodell and New York Giants president/CEO John Mara joined Giants players Tuesday as the team partnered with the United Way and the Lyndhurst, N.J., school district to install an indoor and outdoor fitness challenge course at Lyndhurst High School. The donation of the course was a reward for the Lyndhurst school district successfully completing the Giants 2009 PLAY 60 Challenge, encouraging their kids to get 30 minutes of active play in school and 30 minutes of active play after school each day.
This appearance was one of many around the country, as NFL players, coaches, and executives spread the word on the importance of health and fitness Tuesday during a league-wide day of service. During the 11th annual NFL-United Way Hometown Huddle, NFL teams rebuilt playgrounds, hosted youth football clinics and helped kids stay active for 60 minutes a day as part of NFL PLAY 60, the league’s youth health and fitness campaign.
Now in its 36th year, the United Way/NFL partnership connects NFL PLAY 60 with United Way’s goal of 1.9 million more healthy young people by 2018. Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with partner organizations like the United Way. PLAY 60 is also implemented locally, as part of the NFL’s in-school, after-school and team-based programs. Since the program was launched in 2007, the NFL has committed $200 million to youth health and fitness through programming, grants, and media time for public service announcements.
“Our players recognize the importance of a healthy lifestyle and we want young people to understand the connection between exercise and good health,” said Goodell, who, after helping the Giants in New Jersey went to the Bronx to take part in a Hometown Huddle event with NFL employees from the league’s New York office. The employees installed fitness equipment, painted a mural, landscaped the school’s garden, and gave a fitness clinic to students at MOSAIC Beacon-PS 11 Elementary School.
“Getting kids active for at least 60 minutes a day is the goal of our PLAY 60 campaign, and we are pleased to be working with United Way on this initiative,” said Goodell.
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