Londoners keen to make American football a hit

Football is America’s most popular sport, but does anyone care across the pond? Well, yes, writes Nick Szczepanik of The Times of London. Last year’s Giants-Dolphins matchup was a success and the International Series will be played until at least 2010. But the British organizers want the annual game to build long-term interest in the game of football, not just provide a spectacle for Londoners.

“Entertaining and educating the younger fan is a central objective, and a new interactive website,, is aimed in that direction,” Szczepanik writes. More

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