Sprint passed up marketing gold

When Sprint signed up Peyton Manning to feature on its TV commercials, it made a bigger mistake than the Browns drafting Tim Couch ahead of Donovan McNabb.

Brett Favre would have been the perfect Sprint pitchman!

Sprint could have shot Favre, on a Packers-issued cell phone, talking to Vikings offensive coordinator Darrell Bevell about playing in Minnesota.

It could have filmed Favre, presumably on a Jets-issued cell phone, dispensing advice to Cowboys quarterback Tony Romo about playing through pain.

It could have taped Favre, presumably on a Lions-issued cell phone, talking to former Detroit general manager Matt Millen about hunting, tractoring and beating the Packers.

Had Sprint made the right choice instead of the safe one, Favre would have had all the evidence he needed. And instead of spending much of the past few months playing defense, Favre could have concentrated on playing quarterback for the New York Jets.

Blame Sprint. For a company that deals with cell phones, it made the wrong call.

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