Cowboys call on Jonas Brothers

(Ross D. Franklin/Associated Press)

Kevin, Nick, and Joe Jonas of the Jonas Brothers roam the sidelines before kickoff of the Cowboys-Cardinals game on Sunday in Glendale, Ariz. (Paul Connors/Associated Press)

The Jonas Brothers will perform at halftime of the Cowboys’ annual Thanksgiving Day game on Nov. 27 against the Seahawks at Texas Stadium, the team announced on Sunday.

In conjunction with The Salvation Army, the Cowboys’ Thanksgiving Day halftime show has served as the kickoff to the Red Kettle Kickoff drive every holiday season.

The Red Kettle campaign has traditionally been The Salvation Army’s most prominent fund-raiser. Since the Kettle Kickoff Concert started in 1997, the combined efforts of The Salvation Army and the Cowboys have raised more than $1 billion, which has been used to provide food, clothing, utility assistance and a variety of other social services to 30 million people each year. The Red Kettle tradition, which began in 1902 in San Francisco, will run from Friday, Nov. 28, through Christmas Eve. More than 25,000 volunteers will ring bells to raise money for people in need.

The event, which started in 1997, has featured entertainers such as Sheryl Crow, Toby Keith, Jessica Simpson and Destiny’s Child.

The Jonas Brothers are one of the most popular bands worldwide , featuring a trio of brothers – Nick, Kevin and Joe Jonas. The group has produced three albums in the last three years, including “A Little Bit Longer,” released earlier this year.

The Jonas Brothers were nominated at the MTV Music Awards last year for “Best New Pop Band” and singles hits such as “When You Look Me in the Eyes,” was a No. 1 hit and helped the band rack up honors this past year at the Teen Choice Awards.

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